A Historical Canvas The roots of this vibrant initiative trace back to 2010 when the National Gallery of Zimbabwe’s Outreach Program launched the "Gudula" project in Filabusi, Matabeleland South, under the guidance of the late Chief Maduna. This project was the precursor to the celebrated My Beautiful Home brand, which began in 2014 and was led by Veronique Atala founder of EKhaya Gaia Trust brought together a team comprised of Prof. John Knight (Architectural Advisor and Graphics/Writer), Violette Keetui (Writer/Editor), Dr Andre F. Van Rooyen (Environmental Advisor and Photographer), Pathisa Nyathi (Historian, Cultural Advisor, and Writer), Butholezi Nyathi (Workshops Coordinator and Field Researcher), Cliford Zulu (Art Advisor and Curator) to spearheaded the competition in partnerships with key stakeholders, including the National Gallery of Zimbabwe in Bulawayo (NGZB), Amagugu International Heritage Centre (AIHC with backing from local and international sponsors.
Organized annually in Matobo District, the competition has given women a platform to express their creativity, drawing inspiration from traditional motifs. The project’s impact expanded over the years, leading to the preservation and reinterpretation of these designs in other mediums. The initiative’s milestones include: The launch of Preservation of Ndebele Art and Architecture, a publication documenting the region’s rich artistic traditions supported by the US Embassy Ambassadors Fund for Cultural Preservation (AFCP) in 2018, The From Huts to Pots program, supported by the German Embassy, which spotlighted pottery inspired by traditional hut designs in 2023, and now 2025: Matobo Goes Fashion… and Beyond – a landmark exhibition showcasing the transformation of traditional patterns into modern artistic expressions.
Matobo Goes Fashion… and Beyond presents a dynamic array of artistic creations inspired by the women of Matobo. The exhibition features: Artworks, Fabric, Fashion and homeware: Intricate designs echoing traditional hut paintings are reimagined in contemporary garments and textiles.
The use of vibrant colours and bold patterns reflects the cultural legacy of Matobo while positioning it as a contender in the global African print market. Locally the fabric can now be part of identity for the people of Zimbabwe.
• Pottery and Homeware: Pieces such as flower pots bring traditional artistry into everyday utility, bridging the gap between heritage and modern lifestyles.
• Furniture and Murals: Architectural elements and furniture designs infused with traditional motifs showcase the adaptability of these patterns across mediums.
This evolution from huts to homes and beyond symbolizes not only a creative journey but also a deep cultural and economic transformation.
Mastery and Community Impact
Over the years, the women of Matobo have honed their artistic skills, embracing new forms such as pottery, fashion, and furniture. Their designs now have the potential to compete alongside established African prints while remaining firmly rooted in their Zimbabwean heritage.
Beyond aesthetics, this initiative has had profound socio-economic impacts.
The annual My Beautiful Home competition and subsequent projects have empowered women, providing them with platforms for artistic expression and hopefully, opportunities to earn a livelihood. The exhibition also highlights the importance of community development by ensuring the younger generation is inspired to continue this legacy.
As The Collection takes Matobo artistry to new heights, it also raises critical questions about cultural appropriation, copyright, and equitable royalties. Ensuring that the women artists and their communities benefit fairly from their work is paramount to the sustainability of this movement.
The journey of Matobo artistry, from painted huts to fashion collections, is a testament to the enduring relevance and adaptability of cultural heritage. As commerce and artistry intersect, this exhibition exemplifies how traditional designs can find new expressions, enriching lives and attracting global attention and appreciation for Zimbabwean Cultural and Creative Industries.
Matobo Goes Fashion… and Beyond is not merely an exhibition but a celebration of heritage, creativity, and resilience—a tribute to the women of Matobo who continue to inspire the world with their art. It’s a vivid reminder of how deeply rooted traditions can blossom into modern masterpieces, leaving a lasting legacy for future generations.
Cliford Zulu is an Independent Curator and art critic who works in Bulawayo. As one of the founding members of the MBHand resident of Matobo district, he emphasizes the importance of balancing tradition with innovation. He envisions a future where Matobo designs are celebrated globally while remaining deeply connected to their origins.
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